GLBA Branding https://glbabranding.com GLBA Wed, 19 Oct 2022 20:18:03 +0000 en-GB hourly 1 https://wordpress.org/?v=6.2.2 https://glbabranding.com/wp-content/uploads/2018/02/elementor/thumbs/blackbird-nmc6d9okutl1wby7hgoui9j89ezyos7kqa8lyab79s.png GLBA Branding https://glbabranding.com 32 32 Puro Mais https://glbabranding.com/puro-mais/ Tue, 20 Sep 2022 10:03:31 +0000 https://glbabranding.com/?p=1704 The Challenge Developing the first line of cold-pressed juices made with the Amazon forest ingredients. Scroll For More > The Solution Moving away from the minimalist codes of the category, the packaging was developed using organic visual elements that conjure images of flowing water and the wealth of the …

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]]> ‘Liangzhu’ Traditional Rice Wine https://glbabranding.com/liangzhu-traditional-rice-wine/ Tue, 20 Sep 2022 09:53:08 +0000 https://glbabranding.com/?p=1678 The Challenge Very well-known brand name but unsuccessful sales with 25 SKUs. Aim to express two aspects to communicate with consumers and society in order to have a unique brand image and positioning: Sense of Chinese Rice wine Chinese rich culture heritage Scroll For More > The …

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]]> Bayer Aspirin https://glbabranding.com/bayer-aspirin/ Tue, 20 Sep 2022 09:48:57 +0000 https://glbabranding.com/?p=1674 The Challenge Development of a totally new primary packaging system for the new Aspirin with the unique microactive technology has its effect twice as fast as before. Scroll For More > The Solution The new Aspirin formula was the reason for a complete new aluminium-based packaging. This one does …

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]]> Monsta https://glbabranding.com/monsta/ Mon, 19 Sep 2022 13:54:11 +0000 https://glbabranding.com/?p=1662 The Challenge Packaging ideation for Monsta Pops to drive flavour explosion as well as the large size of the product, to drive sales and make the packaging exciting for kids. Scroll For More > The Solution This ideation was conceptual and did not go into the market. An interesting fact …

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]]> Villa Dini https://glbabranding.com/villa-dini/ Mon, 19 Sep 2022 13:49:16 +0000 https://glbabranding.com/?p=1649 The Challenge Creating of positioning, naming and packaging design of the brand. Scroll For More > The Solution The target audience of the new brand is the generation Y, the most active and gratifying consumers in terms of loyalty.
 For the chosen audience, the story behind the packaging and …

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]]> Sabor de Padaria https://glbabranding.com/sabor-de-padaria/ Mon, 19 Sep 2022 13:43:32 +0000 https://glbabranding.com/?p=1637 The Challenge Developing the name and packaging for an artisanal bread line. Scroll For More > The Solution We created the name “Sabor de Padaria/ Bakery’s Flavour”, which triggers Brazilian consumers’ affective memories associated with homemade bread. The packaging was inspired by handmade packaging and its finishing gave …

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]]> Chela https://glbabranding.com/chela/ Mon, 19 Sep 2022 13:37:13 +0000 https://glbabranding.com/?p=1624 The Challenge The gap in the market was for a complete wellness solution through a doctor retailer vitamin supplement with real benefits for pregnant women. The different stages of pregnancy require tailored vitamins: this needed to be brought through in the architecture and navigation of the brands portfolio. A brand …

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]]> Rémy Cointreau USA – Rémy Martin V https://glbabranding.com/remy-cointreau-usa-remy-martin-v/ Mon, 19 Sep 2022 13:30:43 +0000 https://glbabranding.com/?p=1610 The Challenge Update and contemporise the current package design to support the brands premium positioning while increasing shelf standout and legibility. Scroll For More > The Solution We created a unique, legible new brand identity and label design which highlights the brand name “Rémy …

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]]> KFC Packaging Design https://glbabranding.com/kfc-packaging-design/ Mon, 19 Sep 2022 13:23:12 +0000 https://glbabranding.com/?p=1597 The Challenge The global idea was built on a new brand strategy, to change the paradigm of the relationship to food as one of the ways to emphasise customer’s individuality. Scroll For More > The Solution The packaging became bold and personal appealing. Also product differentiation was made …

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]]> Nogger https://glbabranding.com/nogger/ Mon, 19 Sep 2022 13:16:24 +0000 https://glbabranding.com/?p=1584 The Challenge A distinctive visual identity for two new flavour of Unilever Algida Nogger ice creams. Scroll For More > The Solution Unilever Algida is the number one ice cream producer that dominates the market in Turkey. Nogger Sandwich and Nogger Oreo are two new flavors of Nogger ice creams …

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]]> Itambé https://glbabranding.com/itambe/ Mon, 19 Sep 2022 13:09:56 +0000 https://glbabranding.com/?p=1563 The Challenge Redesigning a comprehensive line of dairy products to strengthen the brand at the point of sale and expand presence within the Brazilian territory. Scroll For More > The Solution The new visual identity communicates the brand positioning: “Leite é Tudo”, that means milk is everything. Blue is the …

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]]> Juice From The Raw https://glbabranding.com/juice-from-the-raw/ Mon, 19 Sep 2022 13:02:47 +0000 https://glbabranding.com/?p=1553 The Challenge Package redesign and brand identity for a line of cold pressed juices for the retail environment. Currently the brand only existed online. Scroll For More > The Solution We created a unique brand identity that highlights the raw fresh nature of the product. The handmade …

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]]> Milka Bonibon https://glbabranding.com/milka-bonibon/ Mon, 19 Sep 2022 12:54:08 +0000 https://glbabranding.com/?p=1540 The Challenge Packaging designs that ally global Milka and local Bonibon brands. Scroll For More > The Solution Bonibon is a very well-known Turkish brand of sugar-shelled chocolate buttons with its iconic tubular package. With the decision of filling the Bonibon buttons with Milka chocolate, a new packaging design …

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]]> ‘Don’t Speak’ Potato Chips https://glbabranding.com/dont-speak-potato-chips/ Mon, 19 Sep 2022 12:46:34 +0000 https://glbabranding.com/?p=1527 The Challenge Brand is very well known in China as a manufacturer of puffed rice , which is popular among old consumers. Flamesun have been challenged to communicate brand with new, young generation. Scroll For More > The Solution Using an ‘emoji’ concept to create modern and …

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]]> Wagner Rustipani https://glbabranding.com/wagner-rustipani/ Mon, 19 Sep 2022 12:40:16 +0000 https://glbabranding.com/?p=1514 The Challenge Development of a unique brand and packaging design for a new Nestlé Wagner deep-frozen pizza baguette that has to compete with its main competitor’s product “Dr. Oetker Bistro” on a saturated market. Scroll For More > The Solution The created folding box tells the significant rustic bakery …

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]]> Lipton https://glbabranding.com/lipton/ Mon, 19 Sep 2022 12:32:50 +0000 https://glbabranding.com/?p=1501 The Challenge Find the alternative to traditional tea cans, betting on unusual bright design. Scroll For More > The Solution As a result, the tea can has become a powerful tool to engage consumers in the emotional world of the brand. Design of new cans involves into the world of …

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]]> ‘Our Idols’ Potato Chips https://glbabranding.com/our-idols-potato-chips/ Mon, 19 Sep 2022 12:22:38 +0000 https://glbabranding.com/?p=1487 The Challenge Weilong Food is a well known manufacturer of biscuits with over 25 years of experience on the Chinese market. The idea of brand new potato chips is directed to the young generation and is supposed to help a manufacturer to hit the market with the …

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]]> Maggi https://glbabranding.com/maggi/ Mon, 19 Sep 2022 12:09:46 +0000 https://glbabranding.com/?p=1474 The Challenge MAGGI offers diverse combinations for natural, fresh and creative cooking with its new seasoning mixes and pastes. The range trades under the claim “Ideas from the weekly market” and is a convincing step from MAGGI towards the values of naturalness and freshness which are preferred by the customer. …

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]]> Komili Gurme Olive Oil Limited Edition https://glbabranding.com/komili-gurme-olive-oil-limited-edition/ Mon, 19 Sep 2022 11:51:06 +0000 https://glbabranding.com/?p=1461 The Challenge Packaging design reflecting the premium positioning and differentiating from the the portfolio. Scroll For More > The Solution As one of the long-established brands of Turkey, Komili’s limited edition of Komili Gurme Olive Oil required a new packaging design to stand out on …

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]]> The Pen 68 “Black Edition” from Stabilo https://glbabranding.com/the-pen-68-black-edition-from-stabilo/ Mon, 19 Sep 2022 11:42:47 +0000 https://glbabranding.com/?p=1446 The Challenge Development of a new packaging design that attracts the “Generation Social Media” to one of the great classics of pens: The Pen 68 from Stabilo. At the start of the project the task was defined as to design a packaging for a …

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]]> Valaam – luminous products! https://glbabranding.com/valaam-luminous-products/ Mon, 19 Sep 2022 11:37:08 +0000 https://glbabranding.com/?p=1433 The Challenge In the past several years the Valaam farm was reconstructed and modern foreign equipment was installed. Today natural products of daily demand are already produced on Valaam, corresponding to the high requirements of taste qualities. Archbishop of the Valaam Monastery, Bishop Pankraty together with the …

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]]> Nestle 1927 https://glbabranding.com/nestle-1927/ Mon, 19 Sep 2022 11:30:06 +0000 https://glbabranding.com/?p=1420 The Challenge Creating a packaging design for the giving and offering category that reflects the Nestle 1927’s craftsmanship and expertise. Scroll For More > The Solution 1927 is the year that Nestle started its first chocolate factory in Turkey. For Nestle, who wanted to brand this, GLBA Istanbul partner …

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]]> Bergen https://glbabranding.com/bergen/ Mon, 19 Sep 2022 10:54:13 +0000 https://glbabranding.com/?p=1407 The Challenge How to show customers that the northern shrimps they are about to eat are perfect? The very same perfect shrimps sailors catch in the dark seawaters searching for the most precious sea treasure – an ideal shrimp. How to stand out from plenty of corners presented at Moscow …

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]]> Tellioglu https://glbabranding.com/tellioglu/ Mon, 19 Sep 2022 10:49:07 +0000 https://glbabranding.com/?p=1394 The Challenge GLBA Istanbul partner Orhan Irmak Tasarim renewed the logo and packaging of one of Turkey’s best known flour brands, Tellioğlu. The challenge was to differentiate the brand perception among the competitors with renewing it as reliable, healthy and a self-confident brand with years of experience. Scroll For More …

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]]> Wagner Big City Pizza https://glbabranding.com/wagner-big-city-pizza/ Mon, 19 Sep 2022 10:41:35 +0000 https://glbabranding.com/?p=1381 The Challenge Sharpening the product positioning of the Nestlé-led American Pizza range “Wagner Big Pizza”, which is aimed at young people who enjoy the experience (pizzas with a typical thick and crispy dough). Scroll For More > The Solution The newly sharpened and modernized product positioning is …

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]]> Coolbrew https://glbabranding.com/coolbrew/ Mon, 19 Sep 2022 10:35:23 +0000 https://glbabranding.com/?p=1368 The Challenge The task was to create such a visual style that would let the product move beyond usual cold brew coffee and compete with the product category of soft drinks and healthy choice. Scroll For More > The Solution Coolbrew is a local brand of cold-brewed coffee and quite …

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]]> Chang’an Avenue Ice-Cream https://glbabranding.com/changan-avenue-ice-cream/ Mon, 19 Sep 2022 10:29:04 +0000 https://glbabranding.com/?p=1355 The Challenge The brand is new in this industry. How to attach young consumers like the brand? Scroll For More > The Solution The patriotism of the whole nation reaches a high point. With the developing of economy and product quality, the brands MADE IN CHINA become hotter …

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]]> Algida Frootie https://glbabranding.com/algida-frootie/ Mon, 19 Sep 2022 10:14:29 +0000 https://glbabranding.com/?p=1342 The Challenge The project covers logo design, creative packaging design, key visual design for communication and product illustration for the new product in the Unilever Turkey ice cream portfolio under the Algida brand. The challenge is to present the product as a guilt-free, revitalising and fun treat. Scroll For …

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]]> Gardena Pumpen https://glbabranding.com/gardena-pumpen/ Mon, 19 Sep 2022 10:07:28 +0000 https://glbabranding.com/?p=1329 The Challenge Careful revision and modernisation of the packaging design of far more than 1 000 products for passionate gardeners while simultaneously increasing the degree of individualisation of the different product ranges. The Gardena pump range was the most challenging in this context. Scroll For More > The Solution …

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]]> Pınar Functional Drinks https://glbabranding.com/pinar-functional-drinks/ Mon, 19 Sep 2022 10:01:12 +0000 https://glbabranding.com/?p=1316 The Challenge Packaging design for a new line of products as a part of the healthy beverage trend: Pinar Functional Drinks. The project aims to highlight the function and healthiness elements without skipping the good taste impression. Scroll For More > The Solution This Pınar Functional Drink series …

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]]> Qi Qi Ta Sparkling juice https://glbabranding.com/qi-qi-ta-sparkling-juice/ Mon, 19 Sep 2022 09:49:49 +0000 https://glbabranding.com/?p=1303 The Challenge Soft drink is a big market in China, it is always dominated by giant brands. This is a newly born company. How to achieve the aim in the very beginning of the brands? Scroll For More > The Solution The sales of this juice …

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]]> Saito https://glbabranding.com/saito/ Mon, 19 Sep 2022 09:43:01 +0000 https://glbabranding.com/?p=1290 The Challenge Unilever revealed a noticeable interest of the Russian buyer in products from Asia. So it was decided by the company to separate the «tea» portfolio and launch the Asian line as a logical response to consumer expectations. Scroll For More > The Solution The name Saito does not …

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]]> Bergader Almzeit https://glbabranding.com/bergader-almzeit/ Mon, 19 Sep 2022 09:16:34 +0000 https://glbabranding.com/?p=1261 The Challenge Revision and refreshment of the popular, regional soft cheese range “Bergader Almkäse” (i.e. cheese directly from the alpine pasture), without denying the mountain world experienced by the consumer. Scroll For More > The Solution In addition to the revision of the alpine pasture scenario and a fresher, …

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]]> Wonder https://glbabranding.com/wonder/ Sun, 18 Sep 2022 11:45:22 +0000 https://glbabranding.com/?p=1235 The Challenge BioMicroGel company, a resident of Skolkovo and the Ural Technopark, is engaged in the development and production of safe for people and nature household and professional detergents. It was necessary to show that the new brand of biomicrogrogel was actually environmentally friendly and not just trying to match …

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]]> Maggi Seasoning Mixes https://glbabranding.com/maggi-seasoning-mixes/ Sun, 18 Sep 2022 11:34:10 +0000 https://glbabranding.com/?p=1214 The Challenge Successive modernisation of the Maggi brand and in this case, addressing a younger target group with a new, very innovative product range of mixed spices that are specifically designed to spice up dishes. Scroll For More > The Solution Each spice mixture is represented by a …

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]]> Lao Sun Jia Plum Juice https://glbabranding.com/lao-sun-jia-plum-juice/ Fri, 16 Sep 2022 13:12:32 +0000 https://glbabranding.com/?p=991 The Challenge Xi’an is an ancient city with a lot of tourists coming in. Laosunjia is a well-known brand there. The company wants to redesign the package to attract more tourists. Scroll For More > The Solution This product is targeted at the local tourism market …

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]]> Brand & Packaging Trends Forum 2018 Took Place in Shanghai https://glbabranding.com/brand-packaging-trends-forum-2018-took-place-in-shanghai/ Fri, 21 Sep 2018 04:00:05 +0000 https://glbabranding.com/?p=718 The best communication design. And the dot. https://glbabranding.com/the-best-communication-design-and-the-dot/ Sun, 26 Aug 2018 21:17:28 +0000 https://glbabranding.com/?p=713 GLBA 2018 semi-annual meeting and consumer insights & global packaging design trends conference took place in Johannesburg https://glbabranding.com/glba-2018-semi-annual-meeting-johannesburg/ Thu, 24 May 2018 11:30:34 +0000 https://glbabranding.com/?p=647 GLBA 2018 semi-annual meeting and consumer insights & global packaging design trends conference took place in Johannesburg Read More »

]]> GLBA 2017 semi-annual meeting and global packaging design trends conference took place in Berlin https://glbabranding.com/glba-2017-semi-annual-meeting-and-global-packaging-design-trends-conference-took-place-in-berlin/ Fri, 27 Apr 2018 09:17:53 +0000 https://glbabranding.com/?p=613 GLBA 2017 semi-annual meeting and global packaging design trends conference took place in Berlin Read More »

]]> GLBA 2017 semi-annual meeting and global packaging design trends conference took place in Istanbul. https://glbabranding.com/glba-packaging-trends-conference-istanbul-2017/ Mon, 31 Jul 2017 09:19:48 +0000 https://glbabranding.com/?p=250 GLBA 2016 semi-annual meeting and global packaging design trends conference took place in São Paulo. https://glbabranding.com/glba-2016-semi-annual-meeting-and-global-design-trends-conference-took-place-in-brazil/ Thu, 08 Sep 2016 08:36:52 +0000 https://glbabranding.com/?p=330 GLBA Moscow won 4 Red Dot 2016 Communication Design Awards. https://glbabranding.com/glba-moscow-won-4-red-dot-2016-communication-design-awards/ Sun, 31 Jul 2016 09:00:42 +0000 https://glbabranding.com/?p=236 GLBA 2016 semi-annual meeting and global packaging design trends conference took place in Chengdu, China. https://glbabranding.com/glba-2016-semi-annual-meeting-and-global-packaging-design-trends-conference-took-place-in-chengdu-china/ Sun, 20 Mar 2016 14:25:42 +0000 https://glbabranding.com/?p=481 GLBA 2015 semi-annual meeting took place in Johannesburg. https://glbabranding.com/glba-2015-semi-annual-meeting-took-place-in-johannesburg/ Fri, 14 Aug 2015 13:09:05 +0000 https://glbabranding.com/?p=548 GLBA 2015 semi-annual meeting and global packaging design trends conference took place in Moscow. https://glbabranding.com/glba-2015-semi-annual-meeting-and-global-packaging-design-trends-conference-took-place-in-moscow/ Mon, 10 Aug 2015 14:29:53 +0000 https://glbabranding.com/?p=487 GLBA 2014 semi-annual meeting took place in New York. https://glbabranding.com/glba-2014-semi-annual-meeting-took-place-in-new-york/ Mon, 10 Mar 2014 14:46:27 +0000 https://glbabranding.com/?p=500