Bayer Aspirin
The Challenge
Development of a totally new primary packaging system for the new Aspirin with the unique microactive technology has its effect twice as fast as before.
The Solution
The new Aspirin formula was the reason for a complete new aluminium-based packaging.
This one does not only improve the product protection and increases convenience but also respectively communicates the innovation level of the new Aspirin.
B+P is especially proud of having won the German Packaging Prize 2014 with this packaging.