Itambé
The Challenge
Redesigning a comprehensive line of dairy products to strengthen the brand at the point of sale and expand presence within the Brazilian territory.
The Solution
The new visual identity communicates the brand positioning: “Leite é Tudo”, that means milk is everything.
Blue is the color used in most products and helped to build consumers’ loyalty.
The products’ benefits and related information now have acquired a more informative and direct tone.
Each line’s brand identity was adjusted to the unique codes of each category.