GLBA Branding

Chang’an Avenue Ice-Cream

Chang’an Avenue Ice-Cream

The Challenge

The brand is new in this industry.

How to attach young consumers like the brand?

Chang’an Avenue Ice-Cream

The Solution

The patriotism of the whole nation reaches a high point.

With the developing of economy and product quality, the brands MADE IN CHINA become hotter than the years before. According to Nielsen Data, 68% Chinese consumers will choose domestic brands as their priority. This emotional consumption trend is strongly affecting the marketing of local brands.

The Chinese cultural renaissance and Chinese confidence among young people becomes very strong.

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