GLBA Branding



The Challenge

MAGGI offers diverse combinations for natural, fresh and creative cooking with its new seasoning mixes and pastes.

The range trades under the claim “Ideas from the weekly market” and is a convincing step from MAGGI towards the values of naturalness and freshness which are preferred by the customer.

The challenge for Berndt+Partner is to convey those values through a packaging concept.


The Solution

Ambassador of the new level of naturalness and freshness is a new packaging concept that counts on the combination of transparent pouches and a cardboard sleeve.

The transparent pouch offers product visibility and successfully uses the trump of the natural and fresh seasoning. The punching out in the sleeve draws the consumers attention to the natural freshness in the pouch.

The front-facing closure carries the logo and thereby emphasises the brand MAGGI which makes the consumers sustainably recall it with every opening.

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