GLBA Branding

Sabor de Padaria

Sabor de Padaria

The Challenge

Developing the name and packaging for an artisanal bread line.

Sabor de Padaria

The Solution

We created the name “Sabor de Padaria/ Bakery’s Flavour”, which triggers Brazilian consumers’ affective memories associated with homemade bread.

The packaging was inspired by handmade packaging and its finishing gave to the plastic wrapping a paper-like texture.

Illustrations differentiate the bread with a graphic style that reinforces the concept of the product.

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