For the semi-annual meeting of the Global Local Branding Alliance the management of the seven partner agencies and representatives of important customers and partners gathered in Berlin in October 2017. Approximately 120 guests received exclusive market and consumer insights from Shanghai, New York, Moscow, Johannesburg, Sao Paulo, Istanbul and Berlin.
The timing of the event was special as 2017 was also the year that the event’s hosting agency B+P Creality had celebrated its 25th anniversary in business. With such experience in the field, GLBA members accumulate insights that are highly beneficial for all the players in industry, in each event.
A short clip from the speech of Mr. Thomas Reiner is available below: