Pınar Functional Drinks
The Challenge
Packaging design for a new line of products as a part of the healthy beverage trend: Pinar Functional Drinks.
The project aims to highlight the function and healthiness elements without skipping the good taste impression.
The Solution
This Pınar Functional Drink series with healthy fruit and vegetable content and no added sugar also has Vegan certification.
GLBA Istanbul partner Orhan Irmak Tasarim used pastel tones and icons on the background to highlight the comfort, vitality and beauty provided by the products.
The healthy contents were visualised in the botanical illustration style to strengthen the functional benefit element.