Rémy Cointreau USA – Rémy Martin V
The Challenge
Update and contemporise the current package design to support the brands premium positioning while increasing shelf standout and legibility.
The Solution
We created a unique, legible new brand identity and label design which highlights the brand name “Rémy V”.
Our strategy was to elevate the importance of the “V” and make it an iconic symbol for the brand that could be extended on a variety of brand communications to build awareness.
We chose a pearlised silver foil embossed label which significantly enhances the brand’s premium perception.