Lao Sun Jia Plum Juice

The Challenge

Xi’an is an ancient city with a lot of tourists coming in. Laosunjia is a well-known brand there.

The company wants to redesign the package to attract more tourists.

This product is targeted at the local tourism market so our strategy is to link the local ancient culture to the products to trigger emotion.

The portrait of a lady, the Great Wild Goose Pagoda, Terra Cotta Warriors, Ancient Xi’an is in your hands.

We believe that if you want to have a deeper interaction with consumers, try to find out the memory points of consumers.