Wagner Big City Pizza Scroll For More > The Challenge Sharpening the product positioning of the Nestlé-led American Pizza range “Wagner Big Pizza”, which is aimed at young people who enjoy the experience (pizzas with a typical thick and crispy dough). Scroll For More > The Solution The newly sharpened and modernized product positioning is …
Coolbrew Scroll For More > The Challenge The task was to create such a visual style that would let the product move beyond usual cold brew coffee and compete with the product category of soft drinks and healthy choice. Scroll For More > The Solution Coolbrew is a local brand of cold-brewed coffee and quite …
Chang’an Avenue Ice-Cream Scroll For More > The Challenge The brand is new in this industry. How to attach young consumers like the brand? Scroll For More > The Solution The patriotism of the whole nation reaches a high point. With the developing of economy and product quality, the brands MADE IN CHINA become hotter …
Algida Frootie Scroll For More > The Challenge The project covers logo design, creative packaging design, key visual design for communication and product illustration for the new product in the Unilever Turkey ice cream portfolio under the Algida brand. The challenge is to present the product as a guilt-free, revitalising and fun treat. Scroll For …
Gardena Pumpen Scroll For More > The Challenge Careful revision and modernisation of the packaging design of far more than 1 000 products for passionate gardeners while simultaneously increasing the degree of individualisation of the different product ranges. The Gardena pump range was the most challenging in this context. Scroll For More > The Solution …
Pınar Functional Drinks Scroll For More > The Challenge Packaging design for a new line of products as a part of the healthy beverage trend: Pinar Functional Drinks. The project aims to highlight the function and healthiness elements without skipping the good taste impression. Scroll For More > The Solution This Pınar Functional Drink series …
Qi Qi Ta Sparkling juice Scroll For More > The Challenge Soft drink is a big market in China, it is always dominated by giant brands. This is a newly born company. How to achieve the aim in the very beginning of the brands? Scroll For More > The Solution The sales of this juice …
Saito Scroll For More > The Challenge Unilever revealed a noticeable interest of the Russian buyer in products from Asia. So it was decided by the company to separate the «tea» portfolio and launch the Asian line as a logical response to consumer expectations. Scroll For More > The Solution The name Saito does not …
Bergader Almzeit Scroll For More > The Challenge Revision and refreshment of the popular, regional soft cheese range “Bergader Almkäse” (i.e. cheese directly from the alpine pasture), without denying the mountain world experienced by the consumer. Scroll For More > The Solution In addition to the revision of the alpine pasture scenario and a fresher, …
Wonder Scroll For More > The Challenge BioMicroGel company, a resident of Skolkovo and the Ural Technopark, is engaged in the development and production of safe for people and nature household and professional detergents. It was necessary to show that the new brand of biomicrogrogel was actually environmentally friendly and not just trying to match …
Maggi Seasoning Mixes Scroll For More > The Challenge Successive modernisation of the Maggi brand and in this case, addressing a younger target group with a new, very innovative product range of mixed spices that are specifically designed to spice up dishes. Scroll For More > The Solution Each spice mixture is represented by a …
Lao Sun Jia Plum Juice Scroll For More > The Challenge Xi’an is an ancient city with a lot of tourists coming in. Laosunjia is a well-known brand there. The company wants to redesign the package to attract more tourists. Scroll For More > The Solution This product is targeted at the local tourism market …
