Puro Mais Scroll For More > The Challenge Developing the first line of cold-pressed juices made with the Amazon forest ingredients. Scroll For More > The Solution Moving away from the minimalist codes of the category, the packaging was developed using organic visual elements that conjure images of flowing water and the wealth of the …
‘Liangzhu’ Traditional Rice Wine Scroll For More > The Challenge Very well-known brand name but unsuccessful sales with 25 SKUs. Aim to express two aspects to communicate with consumers and society in order to have a unique brand image and positioning: Sense of Chinese Rice wine Chinese rich culture heritage Scroll For More > The …
Bayer Aspirin Scroll For More > The Challenge Development of a totally new primary packaging system for the new Aspirin with the unique microactive technology has its effect twice as fast as before. Scroll For More > The Solution The new Aspirin formula was the reason for a complete new aluminium-based packaging. This one does …
Monsta Scroll For More > The Challenge Packaging ideation for Monsta Pops to drive flavour explosion as well as the large size of the product, to drive sales and make the packaging exciting for kids. Scroll For More > The Solution This ideation was conceptual and did not go into the market. An interesting fact …
Villa Dini Scroll For More > The Challenge Creating of positioning, naming and packaging design of the brand. Scroll For More > The Solution The target audience of the new brand is the generation Y, the most active and gratifying consumers in terms of loyalty. For the chosen audience, the story behind the packaging and …
Sabor de Padaria Scroll For More > The Challenge Developing the name and packaging for an artisanal bread line. Scroll For More > The Solution We created the name “Sabor de Padaria/ Bakery’s Flavour”, which triggers Brazilian consumers’ affective memories associated with homemade bread. The packaging was inspired by handmade packaging and its finishing gave …
Chela Scroll For More > The Challenge The gap in the market was for a complete wellness solution through a doctor retailer vitamin supplement with real benefits for pregnant women. The different stages of pregnancy require tailored vitamins: this needed to be brought through in the architecture and navigation of the brands portfolio. A brand …
Rémy Cointreau USA – Rémy Martin V Scroll For More > The Challenge Update and contemporise the current package design to support the brands premium positioning while increasing shelf standout and legibility. Scroll For More > The Solution We created a unique, legible new brand identity and label design which highlights the brand name “Rémy …
KFC Packaging Design Scroll For More > The Challenge The global idea was built on a new brand strategy, to change the paradigm of the relationship to food as one of the ways to emphasise customer’s individuality. Scroll For More > The Solution The packaging became bold and personal appealing. Also product differentiation was made …
Nogger Scroll For More > The Challenge A distinctive visual identity for two new flavour of Unilever Algida Nogger ice creams. Scroll For More > The Solution Unilever Algida is the number one ice cream producer that dominates the market in Turkey. Nogger Sandwich and Nogger Oreo are two new flavors of Nogger ice creams …
Itambé Scroll For More > The Challenge Redesigning a comprehensive line of dairy products to strengthen the brand at the point of sale and expand presence within the Brazilian territory. Scroll For More > The Solution The new visual identity communicates the brand positioning: “Leite é Tudo”, that means milk is everything. Blue is the …
Juice From The Raw Scroll For More > The Challenge Package redesign and brand identity for a line of cold pressed juices for the retail environment. Currently the brand only existed online. Scroll For More > The Solution We created a unique brand identity that highlights the raw fresh nature of the product. The handmade …
