Comprised of privately owned strategic branding companies who have come together offering regional expertise – on a global scale. GLBA uses global reach to create meaningful, relevant local packaging solutions. Package design solutions that make emotional connections with consumers around the world.
Our regional expertise and unique perspectives come together proving in depth, authentic and actionable consumer learnings.
Our time and effort goes into the work, not into "big agency" bureaucracy and process. GLBA delivers end-results that meet client objectives and successfully drives brands to the future. The sum of our talents – your brands success.
Reaching consumers on an emotional level requires an understanding of their wants and needs. We live and work where your consumers do. Our network members have been specifically chosen because they each represent excellence in their given region – region – NORTH AMERCIA, SOUTH AMERICA, WESTERN EUROPE, TURKEY, ASIA, AFRICA and RUSSIA. Our diverse cultural backgrounds gives us a distinct advantage over our competition because it allows us to translate consumer learnings in a more authentic way which can work to your advantage.
We recognize that great brands don’t just happen. A well thought out plan for growth is a key part of any brands success. A good design strategy should have clear business goals that meet specific consumer needs. Finding the right balance between the practical and the emotional aspects of a brand takes expertise, creativity and experience.
Each member of the network specializes in package design. Our collective body of work spans numerous consumer product categories from food to fragrance. From inception to execution we understand the details that go into package design. We create solutions that are both visually stunning and technically sound. We believe that creating compelling package design is one half of the equation. The other half being the successful execution of those designs and bringing them to market.
Our deep knowledge of packaging technologies combined with a respect for consumer requirements allows us to create intuitive and functional structural package designs. We enjoy the challenge of creating packaging structures that solve practical problems and at the same time provide a benefit to the consumer.
We believe that brand perception is based on trust. You build this trust by shaping and controlling how your brand speaks to consumers. Effective branding is the merging of logic and magic. Every consumer contact is an opportunity to win hearts and gain loyalty. Character counts! Just like with people, a brands character is what makes consumers decide if they want to be friends or not.
Our work speaks for itself
Thanks to a network of global talent across all design disciplines. We offer a packaging design approach unique to your brands requirements. With each agency having over 20 years experience, working alongside brands at each stage of development, we have the skill set needed to reach your objectives and take your brand to the future
Network members are package design specialists that work across numerous product categories from food to fragrance. They were chosen for their proven excellence in their respective region.
Berndt+Partner Creality, Berlin
Christoph Waldau has been at Berndt+Partner Creality since 1996. Since 2012 he runs Berndt+Partner Creality as Chief Executive Officer. He has consulted companies on a strategic level on marketing and packaging innovation-related issues for many years now. Furthermore, the qualified Industrial Engineer and Packaging Engineer is guest lecturer on packaging development at the prestigious Beuth University of Applied Sciences in Berlin.
Gail Macleod is many things: the founder of Stratcom 18 years ago, and began as a passionate fine-art student, then commercial graphic designer, adding strategic branding, business management, financial management and marketing to her expert portfolio, including in the later years a commercialiser of technology and holder of multiple patents. In short, she is an entrepreneur with an eye for an opportunity. She owns a company called Strategic Communications Company (Stratcom), which focuses on product commercialisation - from concept and development to full packaging innovation, design, with technical competancies. Corporate Branding and Marketing Strategy. Macleod leads a world class team whom share her vision.
Ceradini Brand Design, New York
David Ceradini is founder and Executive Creative Director of Ceradini Brand Design. The firm has grown under his leadership to provide award winning package design and branding solutions for a wide range of clients. David directly leads the strategy and creative development for all branding initiatives. He is an accomplished creative director with over 25 years of experience. Prior to founding the agency, David worked for several top branding firms in New York City. He earned his BFA from Pratt Institute where he graduated with honors. Board member of the AIGA (American Institute of Graphic Arts) Brand Central and a member of the CEW.
Mr. Du Xiaodong is the founder of Flamesun Brand Strategy Design Agency. He is also the deputy director of the Jiangxi Institute of Fine Arts and the senior consultant of New Food magazine. He visits many different regions both home and abroad every year to understand the market. He believes that we must grow up in the industry, but never grow old. Under the leadership of Mr.Du Xiaodong, Flamesun has become one of the best packaging design agencies in China.
Dr. Orhan Irmak
Orhan Irmak Tasarim, Turkey
Dr. Orhan Irmak is the co-founder and chief creative director of Orhan Irmak Tasarım. He founded Orhan Irmak Tasarım with his partner Gökhan Irmak. Following his undergraduate study in industrail design at METU, Orhan Irmak studied on future studies during his masters degree and received his PhD degree on packaging design from Istanbul Technical University. He has been jury member in various design competitions and is giving speech at panels and conferences. Dr. Orhan Irmak has been the former Secretary General of the Industrial Designers’ Society of Turkey, İstanbul Branch.
A10, Sao Paulo
Margot Doi Takeda is the founder and creative director of A10, a company that has created and transformed more than 300 brands since 1996. She studied design and specialized in Japan. President of the London International Festival 2003 and member of the jury in several other festivals both in Brazil and abroad. Former design course coordinator at Miami Ad School/ESPM, where she is also a teacher. Member of the Brazilian Associations of Design and Package.
Depot WPF, Moscow
Anna is the managing partner of Depot WPF and has been on the team since 2002. She joined the executive committee of the European Packaging Design Association – the EPDA in 2008 (at the time it was known as the Pan-European Association of Brand Design) and was president of this organization from 2011 to 2013. She has been vice-president of the EPDA since 2013. She won an award at the Kotler Awards 2014 for achievements in the field of marketing and advertising in the category ‘Branding’. In 2014 Anna won The national «Media Manager of Russia» award.