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Designer from South Africa in Russia? Yes!

Designer from South Africa in Russia? Yes!

The senior designer of Stratcom (GLBA agency in Johannesburg) Carina Hartman is currently working in Depot WPF that presented GLBA Russia. Carina has become a part of our team in terms of GLBA’s international exchange program for strategists, designers and managers. The internship program was launched in  Global Local Branding Alliance last autumn when Flamesun’s art […]

PEC company’s rebranding: everything about the new image of the main Russian cargo transportation company by GLBA Russia

PEC company’s rebranding: everything about the new image of the main Russian cargo transportation company by GLBA Russia

PEC company is one of the largest Russian transportation companies that continues the process of re-branding: its own vechicle fleet for delivery of goods has been decorated in a new style, a repair in the office and warehouse complexes in 120 cities of Russia and Kazakhstan has already begun. The new positioning and corporate identity […]

New Carte d’Or Brand Architecture from Orhan Irmak Tasarım

New Carte d’Or Brand Architecture from Orhan Irmak Tasarım

Istanbul based and globally awarded packaging design agency Orhan Irmak Tasarım, our GLBA partner, created the new look of Carte d’Or ready-mix desserts range in Turkish market. More than 100 products are redesigned under the same brand architecture, which resulted in a powerful shelf impact. Orhan Irmak Tasarım aimed at overcoming the perception of lack […]

Innovations insight — GLBA Berlin’s study regarding the success factors of innovation projects in the FMCG-industry

Innovations insight — GLBA Berlin’s study regarding the success factors of innovation projects in the  FMCG-industry

In a broad study, GLBA Berlin’s innovation and design experts addressed 12 critical success factors applicable to innovation projects in the range of Fast Moving Consumer Goods (FMCG). Aside from important insights, the study also provided tools with concrete methods and measures. Innovation management has also become a key issue for companies that are active […]

Оnline shop logistics: easy solution from GLBA Russia

Оnline shop logistics: easy solution from GLBA Russia

PEC company is one of the largest Russian transportation companies that offers specialized service for online shop logistics called Easy Way. The new service brand — from strategy and naming to corporate identity — was created by Depot WPF branding agency.   Situation PEC company has a more than 15-year experience at the transportation market […]

What The Pack: A10, Brazil — exclusive

What The Pack: A10, Brazil — exclusive

Together with Depot WPF branding agency’s team we continue to publish exclusive interviews with directors of companies that form GLBA commonwealth — Global Local Branding Alliance. Within the cycle seven professionals from seven countries would tell about national market specifics and consumer preferences, about what works and what doesn’t in local branding and about the features […]

HAAS gelatin’s package design: the focus is on the essential from GLBA Moscow

HAAS gelatin’s package design: the focus is on the essential from GLBA Moscow

Depot WPF branding agency re-designed HAAS edible gelatin’s package. Designers drew consumers’ attantion to the pack by enlarging its main elements — the logo and the text block and made it more modern. “Previous design based on the image of the ready-made dish. On the one hand, that picture did not look appetizing, on the […]

GLBA China: effective commercial design can impulse buying

GLBA China: effective commercial design can impulse buying

Hot pot restaurant is very popular all over China. A local hero in Xi An is specialized in seasoning and ingredients for dishes. The hot pot ingredient is for the consumers to make delicious flavor at home. GLBA member Flamesun branding agency presented a new packaging design. This design is clear and simple with the […]

Retail bottle and graphics for Wimpy from GLBA Africa

Retail bottle and graphics for Wimpy from GLBA Africa

Let’s know something new about South African branding! Wimpy one of SA’s favorite fast food restaurants, widely enjoyed by families. “Wimpy is a leading South African quick service restaurant with a wide range of burgers, breakfast and coffee. There’s a Wimpy moment in everyday!” — says the slogan of the company. The brand provides consumer engagement […]

What the Pack: STRATCOM, South Africa — exclusive

What the Pack: STRATCOM, South Africa — exclusive

Together with the Depot WPF branding agency we continue to publish a series of exclusive interviews with directors of branding companies from GLBA — Global Local Branding Alliance. Seven professionals from seven countries will tell about national market particularities, about what works and what doesn’t work in local branding and about the qualities which a designer who’s willing to […]