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GLBA Moscow takes part in the creation of Russian tourist brand

GLBA Moscow takes part in the creation of Russian tourist brand

This December Russia will get a tourist brand. Depot WPF branding agency’s experts take active part in its development. Russia’s nation branding project was initiated by Federal Tourism Agency in collaboration with the Association of Branding Companies in Russia (ABCR). “The worldwide practices show that the presence of a recognizable brand is an essential attribute […]

KFC Russia rebranding from GLBA Moscow

KFC Russia rebranding from GLBA Moscow

Yum! Brands Russia and Depot WPF , GLBA member from Moscow, rebranded the KFC legendary fast food restaurant chain in Russia. The corporate identity and the brand communication concept have been changed by our team. KFC rebranding process started all over the world. The global idea, which is built on a new brand strategy, seeks to […]

Branding discovery: semi-annual GLBA meeting in Brazil

Branding discovery: semi-annual GLBA meeting in Brazil

This summer Brazil is in the limelight in connection with the Olympic Games. But this is not the only key international event. At the begining of September Brazil will have a global branding conference, promoted by the Global Local Branding Alliance (GLBA), which is formed by strategic branding companies focused on eliciting consumer’s emotional reactions […]

What The Pack: Berndt+Partner, Germany — exclusive interview

What The Pack: Berndt+Partner, Germany — exclusive interview

Together with GLBA Russia’s team What The Pack edition continue to publish exclusive interviews with directors of companies that form GLBA — Global Local Branding Alliance. Within the cycle seven professionals from seven countries would tell about national market specifics and consumer preferences, about what works and what doesn’t in local branding and about the features a […]

Razac Perfect for Perms hair care products gets a stylish makeover with new packaging & branding by GLBA New York

Razac Perfect for Perms hair care products gets a stylish makeover with new packaging & branding by GLBA New York

Perfect For Perms, an industry fixture for over 20 years in the African American hair care category, offers a variety of products ranging from shampoos and conditioners to treatments and styling products.  Management recognized that to ensure brand growth it was necessary to broaden the brands appeal to include wider range of ethnicities and at […]

Designer from South Africa in Russia? Yes!

Designer from South Africa in Russia? Yes!

The senior designer of Stratcom (GLBA agency in Johannesburg) Carina Hartman is currently working in Depot WPF that presented GLBA Russia. Carina has become a part of our team in terms of GLBA’s international exchange program for strategists, designers and managers. The internship program was launched in  Global Local Branding Alliance last autumn when Flamesun’s art […]

PEC company’s rebranding: everything about the new image of the main Russian cargo transportation company by GLBA Russia

PEC company’s rebranding: everything about the new image of the main Russian cargo transportation company by GLBA Russia

PEC company is one of the largest Russian transportation companies that continues the process of re-branding: its own vechicle fleet for delivery of goods has been decorated in a new style, a repair in the office and warehouse complexes in 120 cities of Russia and Kazakhstan has already begun. The new positioning and corporate identity […]

New Carte d’Or Brand Architecture from Orhan Irmak Tasarım

New Carte d’Or Brand Architecture from Orhan Irmak Tasarım

Istanbul based and globally awarded packaging design agency Orhan Irmak Tasarım, our GLBA partner, created the new look of Carte d’Or ready-mix desserts range in Turkish market. More than 100 products are redesigned under the same brand architecture, which resulted in a powerful shelf impact. Orhan Irmak Tasarım aimed at overcoming the perception of lack […]

Innovations insight — GLBA Berlin’s study regarding the success factors of innovation projects in the FMCG-industry

Innovations insight — GLBA Berlin’s study regarding the success factors of innovation projects in the  FMCG-industry

In a broad study, GLBA Berlin’s innovation and design experts addressed 12 critical success factors applicable to innovation projects in the range of Fast Moving Consumer Goods (FMCG). Aside from important insights, the study also provided tools with concrete methods and measures. Innovation management has also become a key issue for companies that are active […]

Оnline shop logistics: easy solution from GLBA Russia

Оnline shop logistics: easy solution from GLBA Russia

PEC company is one of the largest Russian transportation companies that offers specialized service for online shop logistics called Easy Way. The new service brand — from strategy and naming to corporate identity — was created by Depot WPF branding agency.   Situation PEC company has a more than 15-year experience at the transportation market […]