GLBA Istanbul partner Orhan Irmak Tasarim renewed the logo and packaging of one of Turkey’s best known flour brands, Tellio─člu. The challenge was to differentiate the brand perception among the competitors with renewing it as reliable, healthy and a self-confident brand with years of experience.


Flour shelves are usually among the dullest in the supermarkets. So, the logo was used in different colors for every type, visuals were chosen according to the type of flour and a natural-feeling sack texture was used to bring some energy. For a bold brand in whatever category, innovative packaging design is the best way to get some advantage on the shelves. Tellio─člu is a good example of this.