Qi Qi Ta sparkling juice

Challenge:

Soft drink is a big market in China, it is always dominated by giant brands. This is a newly born company. How to achieve the aim in the very beginning of the brands?

 

Solution:

The sales of this juice is in the hot spicy food shop. So our strategy is to make this product strongly link to this segment market. When you eat hot, you need our drink. We name the brand Qi Qi ta to indicate the stimulating of sparking juice with hot spicy food. With the positioning of “解辣神汽“makes consumers naturally match the situation. The shape of the bottle is just like an extinguisher to put out a fire which will arouse interest from the young group. The drawing is rich and varied to meet the aesthetic demand.