Challenge:

Packaging design for a new line of products as a part of the healthy beverage trend: Pinar Functional Drinks. The project aims to highlight the function and healthiness elements without skipping the good taste impression.

Solution:

This Pınar Functional Drink series with healthy fruit and vegetable content and no added sugar also has Vegan certification. GLBA Istanbul partner Orhan Irmak Tasarim used pastel tones and icons on the background to highlight the comfort, vitality and beauty provided by the products. The healthy contents were visualized in the botanical illustration style to strengthen the functional benefit element.