Challenge:

Creating a packaging design for the giving & offering category that reflects the Nestle 1927’s craftsmanship and expertise.

Solution:

1927 is the year that Nestle started its first chocolate factory in Turkey. For Nestle who wanted to brand this, GLBA Istanbul partner Orhan Irmak Tasarim designed two different chocolate packages in the giving & offering category for the upcoming Feast of Ramadan. To help the brand own this long-standing past, Nestle’s first factory was featured on the front side as an illustration. Modern ribbon and dried flower visuals are differentiating the varieties while adding a contemporary feel to the designs.