Challenge:

Xi’an is an ancient city with a lot of tourist coming in. Laosunjia is a well-known brand there. The company wants to redesign the package to attract more tourists.

Solution:

This product is targeted at the local tourism market. So our strategy is to link the local ancient culture to the products to trigger emotion. The portrait of a lady, the Great Wild Goose Pagoda, Terra Cotta Warriors, Ancient Xi’an is in your hands. We believe that if you want to have a deeper interaction with consumers, try to find out the memory points of consumers.