Challenge:

Careful revision and modernization of the packaging design of far more than 1,000 products for passionate gardeners while simultaneously increasing the degree of individualization of the different product ranges. The Gardena pump range was the most challenging in this context.

Solution:

The special visual feature of the packaging for the Gardena pumps is the illustration concept. It consists of various iconographic house depictions in fresh blue tones combined with photorealistic water drops. Together with the bright font in the background, a pure and professional, but at the same time emotional effect is created, which is able to convey the theme of professional German technology and clear water very quickly. In addition, the technical impression is loosened up by handwritten lettering.