Challenge:

The task was to create such a visual style that would let the product move beyond usual cold brew coffee and compete with the product category of soft drinks and healthy choice

Solution:

Coolbrew is a local brand of cold-brewed coffee and quite a new market direction for Russia. We have developed a creative concept using one minimalistic symbol. The cold brewing coffee technology has found a visual reflection in both naming and design.

The created sign is based on the first two letters of the logo and works as a brand identity. An aluminium can format smoothly combines matte and metallic textures. This combination creates an additional emphasis on the main symbol and makes a can tactile pleasant.

Each SKU has a carefully chosen color code: beige for cappuccino, dark-brown for black coffee, green for macha latte and blue for coffee lemonade.