Challenge:

Revision and refreshment of the popular, regional soft cheese range “Bergader Almk√§se” (i.e. cheese directly from the alpine pasture), without denying the mountain world experienced by the consumer.

Solution:

In addition to the revision of the alpine pasture scenario and a fresher, more contemporary and tastier product presentation, the newly conceived packaging design also features the new brand name “Almzeit” (i.e. precious time spent on the alpine pasture) and its creative revision. The relaunch comprised a total of 20 SKUs, including various soft cheese and sliced cheese products.