The Rémy Martin V – V.I.P. Cocktail Pack contains everything you need to mix and enjoy the brand’s signature drink, the “Rémy V.I.P. Cocktail.
The objective for this new packaging initiative was to showcase the contents of the package in a clever way that would encourage consumers to try the “Rémy V.I.P. Cocktail” which is a delicious mix of Rémy Martin V and pineapple juice. The die cut letter V creates a distinctive window shape to view the contents. This window combined with the brand’s signature elements, the white “glamour bling” background and pops of red create a simple and impactful package design that is distinct at retail.
The Rémy Martin V.I.P. Cocktail Pack features a 750 ml bottle of Rémy Martin V and 2-6 Oz. cans of pineapple juice
“We have partnered with Rémy Cointreau on a variety of premium spirit initiatives. We enjoy the seasonality and “gift giving” nature of these types of projects. It’s important to create package designs that showcase multiple items inside the box in an aesthetically pleasing way so that consumers feel good about giving them as gifts”. Lori Raymer, VP Creative Services-Ceradini Brand Design.