If you were born loyal, born strong, born kind, born brave – then you were born affluent.
Ultra stylish, ultra hip, the urban clothing brand Born Affluent connects with their target demographic by combining cutting edge fashion, inspirational messages and an attitude that resonates with their audience. Focused at young urban males age 20-35 who view their apparel as a direct reflection of what they stand for, this brand gives them something to be proud of.
Ceradini brand design presenting GLBA New York partnered with Born Affluent to help them establish brand positioning and a visual identity. They demonstrated how the brand would come to life via advertising and merchandising. In addition, Ceradini’s team explored copywriting and taglines in order to establish ‘the voice’ of the brand.