What The Pack: Berndt+Partner, Germany — exclusive interview

What The Pack: Berndt+Partner, Germany — exclusive interview

Posted by on Aug 31, 2016 in Uncategorized | No Comments

Together with GLBA Russia’s team What The Pack edition continue to publish exclusive interviews with directors of companies that form GLBA — Global Local Branding Alliance. Within the cycle seven professionals from seven countries would tell about national market specifics and consumer preferences, about what works and what doesn’t in local branding and about the features a […]

Razac Perfect for Perms hair care products gets a stylish makeover with new packaging & branding by GLBA New York

Razac Perfect for Perms hair care products gets a stylish makeover with new packaging & branding by GLBA New York

Posted by on Aug 29, 2016 in Uncategorized | No Comments

Perfect For Perms, an industry fixture for over 20 years in the African American hair care category, offers a variety of products ranging from shampoos and conditioners to treatments and styling products.  Management recognized that to ensure brand growth it was necessary to broaden the brands appeal to include wider range of ethnicities and at […]

Designer from South Africa in Russia? Yes!

Designer from South Africa in Russia? Yes!

Posted by on Aug 18, 2016 in Uncategorized | No Comments

The senior designer of Stratcom (GLBA agency in Johannesburg) Carina Hartman is currently working in Depot WPF that presented GLBA Russia. Carina has become a part of our team in terms of GLBA’s international exchange program for strategists, designers and managers. The internship program was launched in  Global Local Branding Alliance last autumn when Flamesun’s art […]

PEC company’s rebranding: everything about the new image of the main Russian cargo transportation company by GLBA Russia

PEC company’s rebranding: everything about the new image of the main Russian cargo transportation company by GLBA Russia

Posted by on Aug 15, 2016 in Uncategorized | No Comments

PEC company is one of the largest Russian transportation companies that continues the process of re-branding: its own vechicle fleet for delivery of goods has been decorated in a new style, a repair in the office and warehouse complexes in 120 cities of Russia and Kazakhstan has already begun. The new positioning and corporate identity […]

New Carte d’Or Brand Architecture from Orhan Irmak Tasarım

New Carte d’Or Brand Architecture from Orhan Irmak Tasarım

Posted by on Aug 9, 2016 in Uncategorized | No Comments

Istanbul based and globally awarded packaging design agency Orhan Irmak Tasarım, our GLBA partner, created the new look of Carte d’Or ready-mix desserts range in Turkish market. More than 100 products are redesigned under the same brand architecture, which resulted in a powerful shelf impact. Orhan Irmak Tasarım aimed at overcoming the perception of lack […]

Innovations insight — GLBA Berlin’s study regarding the success factors of innovation projects in the  FMCG-industry

Innovations insight — GLBA Berlin’s study regarding the success factors of innovation projects in the FMCG-industry

Posted by on Aug 2, 2016 in Uncategorized | No Comments

In a broad study, GLBA Berlin’s innovation and design experts addressed 12 critical success factors applicable to innovation projects in the range of Fast Moving Consumer Goods (FMCG). Aside from important insights, the study also provided tools with concrete methods and measures. Innovation management has also become a key issue for companies that are active […]